B2B Digital Marketer Podcast

Learn from others what’s working and what’s not and top B2B digital marketing innovation, insights, and perspectives.

Raza Imam: Writing Your Own Book to Establish Authority | Episode 020

Raza Imam: Writing Your Own Book to Establish Authority | Episode 020

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There’s no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!

Paul Slack: B2B Digital Marketing Has Never Been Easier | Episode 018

Paul Slack: B2B Digital Marketing Has Never Been Easier | Episode 018

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B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. In this episode, Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest.

Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing | Episode 017

Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing | Episode 017

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Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. In this episode, Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing.

John O'Connor Deep Insights on Technology and the Customer Experience Episode 016

John O’Connor: Deep Insights on Technology and the Customer Experience | Episode 016

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Our world is rapidly evolving, and technology is becoming more advanced. Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? Listen to this episode as John O’Connor shares why although the digital age has changed, the marketing principles remains the same.

Joe Apfelbaum Building a Long-Term Relationship with Your B2B Customers Episode 015

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers | Episode 015

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Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it’s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.

A. Lee Judge: Making a Human Connection through Engaging Multimedia Content | Episode 014

A. Lee Judge: Making a Human Connection through Engaging Multimedia Content | Episode 014

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With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. But is it really that easy? In this episode of the B2B Digital Marketer podcast, A. Lee Judge shares why it’s not really the technical difficult that companies have to overcome, but rather their anxiety, and having the guts to just hit the record button.

David Ubeda: Standing Out in LinkedIn | Episode 013

David Ubeda: Standing Out in LinkedIn | Episode 013

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With the world at the current state it’s in, finding leads and business has become a real challenge for B2B companies. They’ve heard of LinkedIn as a great platform to do that but don’t necessarily know the strategies and tactics to leverage it for their business. In this episode, David Ubeda shares his experience how you can use LinkedIn in your B2B digital marketing strategy and potentially generate 426 sales appointment in a year!

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out | Episode 012

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out | Episode 012

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Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach shares in this episode why B2B digital marketing is all about building a personal relationship with the customer and solving their problems.Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach shares in this episode why B2B digital marketing is all about building a personal relationship with the customer and solving their problems.

Ethan Beute: Rehumanizing B2B Digital Marketing | Episode 011

Ethan Beute: Rehumanizing B2B Digital Marketing | Episode 011

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With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and communication becomes too digital and faceless. The human connection is gone and marketers are no longer able to build a relationship with their customers. Ethan Beute shares in this episode how we can use modern technology, specifically video messaging, to make our communications more personal and rehumanize our businesses.