Video

Nate Regier was trying to sell to a particular CEO who kept poking holes in everything he was saying. Nate was trying to backpedal and explain but things just kept getting worse and worse. Finally, the CEO pushes Nate to the point where…

Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it's going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and…

After the IBM Watson team won the Jeopardy challenge, Neil Sahota was fighting for the ecosystem model to try to open up the platform. A lot of the people was trying to engage the tech people, but Neil was trying to target the…

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt…

Julie Winkle Giulioni took a role that looked so prestigious. By the end of the first week, she knew she made a dreadful mistake. All of her instincts told her to run for the door, but she didn't. At that time, she decided that she needed…

With the world at the current state it's in, finding leads and business has become a real challenge for B2B companies. They've heard of LinkedIn as a great platform to do that but don't necessarily know the strategies and tactics to…

While he was in college, Jeff DeGraff had a whole series of events that would change his life forever. Every time his life blew up (whether it was having no place to live or not having any money) Jeff would start looking around to what was…

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn't solve the customer's problems then it doesn't matter at all. Linda Ruffenach shares in this episode why B2B digital…

Aaron McHugh was experiencing a lot of difficulties in his life, particularly with his career, his kids, and his daughter's health. During that time, one of his buddies came and said to him, "You might not be able to change your…

With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and…