What To Do with BAD EXECUTIVES That Don’t Buy Into Change


The true customer experience transformation roadblock

Everybody says you must have executive buy-in…and it’s true. If the people at the top of the organization do not believe in it don’t even try to attempt it. But what happens when there are executives that don’t want to put forth the effort to champion the customer experience?

In his interview on the Fast Leader Show, Risto Siilasmaa chairman of the board at Nokia shares how he led one of the most successful and largest corporate transformations ever.

In this excerpt from his interview, he shares how to deal with executives that refuse to buy into change and transformation.

In today’s world of digital transformation and customer experience transformation, executive ownership in change is required. Listen in as Risto sets and reinforces leader expectations.

To watch his entire interview, click here.

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